Summit Rancho Bernardo logo Branding package
Here's the revised project description with an expanded Design Approach and Design Inspiration section:
Project: Summit Rancho Bernardo Branding Package
Client: Jay Paul Company
Location: San Diego, CA
Design Rights: Reserved to DES Architects + Engineers and Jay Paul Company
Project Overview
Summit Rancho Bernardo is a premier office development by Jay Paul Company, located in the heart of San Diego’s thriving business district. Designed to offer a seamless blend of modern architecture, innovation, and sustainability, the development sets a new standard for high-performance workplaces.
Branding Package Scope
The branding package for Summit Rancho Bernardo was crafted to reflect the sophistication and forward-thinking vision of the development. The design elements incorporate clean, contemporary aesthetics that align with Jay Paul Company’s reputation for excellence in commercial real estate.
Key Deliverables:
Visual Identity: Logo design, color palette, and typography that convey a modern and professional brand presence.
Marketing Collateral: Brochures, digital presentations, and print materials tailored for investors, tenants, and stakeholders.
Wayfinding & Signage Design: Cohesive environmental graphics to enhance the user experience across the development.
Website & Digital Assets: Custom graphics, social media templates, and online branding elements to establish a strong digital presence.
Design Approach & Inspiration
The branding of Summit Rancho Bernardo is inspired by both the sleek architectural lines of the office development and the rolling hills of the surrounding Rancho Bernardo landscape. The visual identity strikes a balance between contemporary corporate aesthetics and the organic flow of the natural environment.
Topographical Influence: Subtle contour lines, gradients, and flowing elements are integrated into the branding to reflect the undulating terrain of Rancho Bernardo. These elements help establish a visual connection between the built environment and the natural setting.
Color Palette: Earthy tones inspired by the San Diego hills blend with sleek, modern neutrals. Muted greens and warm browns symbolize the natural surroundings, while deep grays and blues convey professionalism and stability.
Typography & Graphics: A mix of refined sans-serif typefaces and dynamic design elements evoke movement and progression, reinforcing the idea of innovation and growth.
Material & Texture Considerations: The use of metallic accents, layered visuals, and textured finishes in print and digital media creates a sophisticated and tactile experience that reflects the high-end materials used in the development.
By merging natural inspiration with modern design principles, the Summit Rancho Bernardo branding package establishes a distinctive identity that resonates with tenants, investors, and the San Diego business community.
